A Birth Revered

A Birth Revered was created when Michelle Garey Photography teamed up with two other local birth photographers to share call. Life on-call 24/7 for years is taxing on the mind and body. A Birth Revered provided a unified front, and drove all birth-related traffic from partner websites to abirthrevered.com. The new website and branding sent a strong message to leads that they’d receive the most reliable call coverage available in Colorado, and eliminate the expectation of having a particular photographer attend their labors. The brand was built to communicate value, while managing expectations and setting us up for success at first sight.

The entire website was transferred from WordPress to SquareSpace for a more low-maintenance site which could be easily managed by all partners. This process was executed carefully and thoroughly so as to not compromise our hard-fought SEO standing.