Trade Show Booth Design

This company needed to elevate their trade show presence to promote an image as a leader in aviation real estate. They’d be using the show to announce the launch of their online aviation property listing and brokerage solution.

Their goals were to represent their two sister companies and their wide array of services, while having the option to convert the 20×10 booth display into two separate 10×10 booths for smaller shows.

Design-wise, their only desire was to have a full video wall to display a promotional video, which also needed to be coordinated within 6 weeks with no pre-existing content or stock video available.

I was given no budget but told to spend as little as possible, to have the booth on the floor in Vegas in 6 weeks, and to work just a total of 16 days on the project.

I first shopped materials and designed 3D models to help the team visualize and conceptualize how their money could be spent. We stretched their expected spend to create something they could be proud of.

Due to pandemic supply chain issues, the timeline was a challenge. I was lucky to locate a manufacturer who could create a custom design for us, featuring custom inset TV mounts, one of which would frame an 85″ TV, our budget-friendly alternative to the video wall. The back walls featured lightboxes with custom printed panels, framed by custom powder-coated steel. An archway offered a 3D element with a private demo area and seating. The custom lit counter offered a place to display materials, as well as a locking cabinet to hold a router, vacuum, marketing materials, backpacks, and the laptop for video streaming. All cables were concealed nicely under the carpet and inside the archway.

Thanks to the competent and passionate team who contributed to the manifestation of the booth and the promo video, this project was completed on time, under my cost estimate, and the team was quite pleased.

I attended the show with the team to ensure smooth installation and operation, to gather photo and video content, and to engage in selling the solution to customers.

Additionally, I coordinated labor, shipping, and storage of the booth post-show.